Generation Z will soon become the most pivotal generation to the future of retail, and many will have huge spending power by 2026. To capture a piece of this growing cohort, retailers and brands need to start establishing relationships with Gen Zers now.
But Gen Zers are different from older generations, because they are the first consumers to have grown up wholly in the digital era. They're tech-savvy and mobile-first — and they have high standards for how they spend their time online.
After ignoring the digital revolution and millennial buyers for too long, retailers and brands have spent the last decade trying to catch up to millennials' interests and habits — so it’s critical for them get ahead of Gen Z's tendency to be online at all times, and make sure to meet this generation's digital expectations.
Insider Intelligence’s report,
At the Core of Gen Z: Gauging How Digital Usage Fits into Teens’ Lives and Buying Habits , explores key questions for marketers such as:
- Are teens as much in thrall to digital as popular stereotypes suggest?
- Do teens have a sense of digital overload?
- Are teens deeply stressed by smartphone and social usage? Or have these digital tools empowered them to live fuller lives?
This report will assess teens’ usage of smartphones, social media, ecommerce and other digital technologies. It examines the debate on whether digital is harming teens’ well-being and will gauge the extent of cyberbullying to help marketers who target them understand what sort of audience they’re addressing
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Source : https://www.businessinsider.com/generation-z376